This post references my guest post at mommyofamonster’s called What Are Keywords and Why Are They Important? (Part 2)This is what I wrote to Tracy today from www.sellabitmom.com so that is why all the examples are her blog. Here is the email:
First here is the definition of anchor text links from wikipedia that might help you http://en.wikipedia.org/wiki/Anchor_text
Read that first.
So basically an anchor text link is a keyword or phrase that links to a site. The anchor text is in an easy to read hyperlink form because reading html is ugly.
Say for example I want to move up in the search engines for the phrase funny tshirts for my site sogeshirts.com.
The html version of it would look ugly but would be:
< a href=”http://www.sogeshirts.com”>funny tshirts
it should really be <a href without a space between the < sign and the a but wordpress will turn funny tshirts into a hyperlink.
Blog posts though are not written in html form cause that is ugly. Instead a blue or purple hyperlink that says funny tshirts and will link to sogeshirts.com will appear instead. It will look like this funny tshirts
Lets say you are posting on thetamom.com and are writing a guest post there. For this example you want to move up in the search engines for the phrase parenting blog.
You may write something in the middle of the post making a reference to one of your other blog posts about the hairdo that Esther was rocking. Since you want to link to your specific blog post http://sellabitmum.com/2011/06/20/birds-of-a-hair-feather/ and you want to move up for the phrase parenting blog you will write something like this.
Make sure to check out what Esther would look like if her hair was hair feathered in my parenting blog
In Html form the sentence would look like this:
Make sure to check out what Esther would look like if her hair was hair feathered in my < a href=”http://sellabitmum.com/2011/06/20/birds-of-a-hair-feather/”>parenting blog
See how the first one works a lot nicer. Like i said in my post instead of having you write the html out you can usually highlight the keyword phrase you want an anchor text link from, highlight it and hit the link button. So you type in parenting blog in wordpress highlight parenting blog and find the link button which will be one of the buttons below the title of your post. You then enter the link of what you want to point the phrase parenting blog to which is your website. It can be your homepage or one of your blog posts.
If you have to do anchor text html without the button it isn’t hard. Just use this formula Remember there should be no separation between the < and the a it should look like <a href but wordpress would turn that into a link.
< a href=”website url”>keyword
so lets do a few examples.
Lets try to rank for mom humor blog. What would that look like when pointing to your homepage?
In html it would look like
< a href=”http://sellabitmum.com/”>mom humor blog
how would it look for humor blog
< a href=”http://sellabitmum.com/”> humor blog